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Fairmont Broadens Its Approach to Operational Sustainability
Publish Date :22-四月-2013
Toronto 四月 22, 2013
- Luxury brand expands its sustainability efforts to more effectively support its communities and achieve positive, long term change -
More than two decades after Fairmont Hotels & Resorts led the foray into environmental stewardship with the launch of its highly acclaimed and industry-leading Green Partnership program, the luxury hotel brand is again raising the bar with the introduction of its new Fairmont Sustainability Partnership.
“It’s about demonstrating accountability and integrity in the way we conduct business, improving the well-being of local communities and ecosystems, addressing the environmental impacts of our operations, and engaging our stakeholders in a meaningful and collaborative manner, “ says Jennifer Fox, president, Fairmont Hotels & Resorts.
A highlight of the new program, which builds on Fairmont’s existing foundation of environmental and CSR programming, is the creation of four pillars that lend strength and focus to the brand’s renewed commitment to achieving positive long-term change on a global scale:Responsible Business, Ecosystem, Environment, and Engagement. Found within each pillar are priorities that Fairmont has established to help achieve its new sustainability goals, including:
Responsible Business incorporates governance, accountability and disclosure.In 2013, as a first step to delivering against this priority, the luxury hotel brand introduced a centralized Data Management System that allows for real-time monitoring, measurement and reporting on sustainability contributions, and initiatives at the hotel level.Additionally, hotel “Green Teams” comprised of enthusiastic and passionate colleagues who drive innovation and achieve positive change at their individual properties, will be renamed “Sustainability Teams” to better reflect Fairmont’s expanded focus on operational responsibility.
Ecosystem includes design and construction, procurement and biodiversity as key priorities – resulting in Fairmont continuing to integrate sustainable practices into renovations and new hotel openings, purchasing decisions and understanding and addressing their impacts on biodiversity.
Environmental priorities will continue to focus on reductions in energy and water consumption, waste generation and carbon emissions. Fairmont continues to work with the World Wildlife Fund (WWF) to achieve an established greenhouse gas emission reduction target and will look to further support of strategic initiatives including encouraging the use of electric vehicles through the installation of EV charging stations.
Engagement comprises guests, colleagues, communities and partners.In an effort to enhance positive impact at a local level, the brand recently introduced the Fairmont CAREs grant program which provides seed funding to hotel-identified organizations and causes that improve the overall well-being of the community.Support at a colleague level comes through the brand’s recently introduced Hotel of the Year program which recognizes and rewards properties as they achieve strategic priorities and initiate innovative sustainability practices.
“We have enjoyed great success with our environmental initiatives over the years and are very excited to be taking our sustainability efforts to the next level,” says Fairmont’s environmental affairs director, Sarah Dayboll.“The introduction of the Fairmont Sustainability Partnership also allows us to continue on this journey as we expand our brand into new regions of the world.”
Fairmont Hotels & Resorts is a celebrated collection of more than 65 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia.这一豪华品牌旗下的独特酒店竭力凭借文化遗产、精致、温暖、热情服务和丰富多彩的文化体验来营造与众不同的别样氛围。Fairmont balances the company’s economic, environmental and social priorities and provides the framework for responsible hotel operations through the Sustainability Partnership program. 费尔蒙是 FRHI Holdings Limited 旗下的一家全球领先酒店企业，经营着 100 家费尔蒙、佛莱士和瑞士酒店品牌酒店。同时，公司业务还管理费尔蒙、佛莱士和瑞士酒店品牌的公寓俱乐部、全资所有公寓以及服务型公寓酒店。 如需了解更多信息或进行预订，请致电 1-800-441-1414 或访问 fairmont.com。
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